Global Marketing Management
- ISBN-10
- 0471592889
- ISBN-13
- 9780471592884
- Series
- Global Marketing Management
- Category
- Business & Economics
- Pages
- 756
- Language
- English
- Published
- 1998-01-23
- Publisher
- Wiley
- Authors
- Masaaki, Kristiaan Helsen
Description
Emphasising the multilateral (global) nature of marketing, this book aims to provide the marketeer with a better understanding of how the various functional areas interface with marketing.
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