From Business Strategy to IT Action: Right Decisions for a Better Bottom Line
- ISBN-10
- 0471649945
- ISBN-13
- 9780471649946
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2004-04-26
- Publisher
- John Wiley & Sons
- Authors
- Robert J. Benson, Tom Bugnitz
Description
From Business Strategy to IT Action gives companies of all sizesthe tools to effectively link IT to business strategy and produceeffective, actionable strategies for bottom-line results. Theauthors present CEOs, CFOs, CIOs, and IT managers with a powerfuland accessible resource packed with such useful material as: * The Strategy-to-Bottom-Line Value Chain, which integrates themanagement practices relating to planning, prioritization,alignment, and assessing a company's entire IT budget * Methods for using IT Impact Management to establish IT cultureand performance models for the business/IT connection * The IT Improvement Zone, which quickly identifies where a companycan focus its energies for maximum results * And much more
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