The Good Corporate Citizen: A Practical Guide
- ISBN-10
- 0471656844
- ISBN-13
- 9780471656845
- Category
- Business & Economics
- Pages
- 224
- Language
- English
- Published
- 2004-05-10
- Publisher
- John Wiley & Sons
- Author
- Doris Rubenstein
Description
Corporate citizenship refers to the way a company integrates basicsocial values with everyday business practices, operations andpolicies. A corporate citizenship company understands that its ownsuccess is intertwined with societal health and well being.Therefore, it takes into account its impact on all stakeholders,including employees, customers, communities, suppliers, and thenatural environment. This handbook draws from the author?s experience crafting andimplementing philanthropic and volunteer strategies with companiessuch as IBM, Exxon, Mobil, 3M, and General Mills. A step-by-stepprimer on creating a comprehensive corporate citizenship program,The Good Corporate Citizen lays out how companies can maximize thisexciting new trend. Doris Rubenstein (Minneapolis, MN) has worked for over 25 yearswith some of America?s most respected nonprofit organizations.
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