Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
- ISBN-10
- 0471738697
- ISBN-13
- 9780471738695
- Category
- Business & Economics
- Pages
- 304
- Language
- English
- Published
- 2005-06-24
- Publisher
- John Wiley & Sons
- Author
- Joseph Jaffe
Description
The old media strategies advertisers used for decades no longerwork. Here's what does! Traditional advertising, in the form of print, radio, and mostnotably, television, is far less effective than it used to be.Advertising strategies using only these mediums no longer work.Life After the 30-Second Spot explains how savvy marketers andadvertisers are responding with new marketing techniques to gettheir message out, get noticed, engage their audiences-and increasesales! Covering topics such as viral marketing, gaming, on-demandviewing, long-form content, interactive, and more, the bookexplains the new avenues marketers and advertisers must use toreplace traditional print, TV, and radio advertising-and whichstrategies are most effective. This book is every marketer's roadmap to "new marketing."
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Other editions
-
- 2005-05-25
- 290 pages
- Paperback
- John Wiley & Sons
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