Perfect Pitch: The Art of Selling Ideas and Winning New Business
- ISBN-10
- 0471789763
- ISBN-13
- 9780471789765
- Category
- Business & Economics
- Pages
- 262
- Language
- English
- Published
- 2006-10-30
- Publisher
- John Wiley & Sons
- Author
- Jon Steel
Description
The author of the "Adweek" bestseller "Truth, Lies & Advertising" now shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas.
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