Applied Marketing and Social Research
- ISBN-10
- 0471914754
- ISBN-13
- 9780471914754
- Category
- Marketing research
- Pages
- 488
- Language
- English
- Published
- 1987
- Publisher
- John Wiley & Sons Incorporated
- Author
- Ute Bradley
Description
A collection of case studies which methodically explores major research techniques currently in use. These include qualitative research, attitude research, new product development, product testing and advertising research and trade-off techniques. The book shows just how marketing and social research can be applied to different problems and the type of results that can be achieved. Written by experts in the field of marketing research, it covers a diverse range of topics and presents a wide range of methodologies and marketing research applications.
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