Strategic Planning: Models and Analytical Techniques
- ISBN-10
- 0471924911
- ISBN-13
- 9780471924913
- Series
- Strategic Planning
- Category
- Business & Economics / General
- Pages
- 313
- Language
- English
- Published
- 1990-02-09
- Publisher
- Wiley
- Author
- Robert G. Dyson
Description
Describes the use of models and analytical techniques in support of the strategic planning process. A model of the planning process itself is presented and used to identify elements essential to an effective strategy. Incorporates a unique set of readings drawn from strategic management, strategic planning, management science and operational research literatures. Both simple and complex models are presented, and among the topics covered are: product portfolio matrices, PIMS, SWOT analysis, cognitive mapping, scenario development, risk analysis, corporate modelling, robustness analysis, plan evaluation matrices, capital investment appraisal, and the analytic hierarchy process.
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Other editions
-
- 2012-01-11
- 253 pages
- Ebook
- Emerald Group Publishing
-
- 2012-01-11
- 253 pages
- Paperback
- Emerald Group Publishing Limited
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