The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries. The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite—or perhaps because of—their apparent “policy extremism”: that is, their advocacy of policy positions far from the mainstream. The book analyzes the viability of policy extremism as a political strategy that enables candidates to forge new coalitions and outflank conventional political allegiances. Kiron K. Skinner is Associate Professor of International Relations and Political Science at Carnegie Mellon University, a Research Fellow at the Hoover Institution, and a member of the Chief of Naval Operations Executive Panel and the National Security Education Board. Serhiy Kudelia is Lecturer of Politics at Kyiv-Mohyla Academy, Ukraine and advisor to Deputy Prime Minister of Ukraine. Bruce Bueno de Mesquita is Julius Silver Professor and Director of the Alexander Hamilton Center for Political Economy at New York University and a Senior Fellow at the Hoover Institution. Condoleezza Rice is on a leave of absence from Stanford University, where she was a Professor of Political Science and a Senior Fellow at the Hoover Institution. She is currently serving as U.S. Secretary of State.
What if Consultant Jones has had a bitter l0-year feud with Candidate Kelly over a private business deal that went bad. If Candidate Smith runs against Kelly and hires Jones, can he reasonably expect that Jones will be objective about ...
Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques.
Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections.
Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new ...
Alexis C. Madrigal, “When the Nerds Go Marching In,” TheAtlantic, November 2012, http://www.theatlantic.com/technology/print/2012/11/when-the-nerds-go- marching-in/265325 . Ibid. Ibid. Marjorie Connelly and Bill Marsh, “The Building ...
Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to...
This book covers both the first and third axes, explaining the use of strategy in election campaigns.
Larry Bartels, Presidential Primaries and the Dynamics of Public Choice (Princeton, NJ: Princeton University Press, 1988); Audrey A. Haynes, Paul-Henri Gurian, Michael H. Crespin, and Christopher Zorn, “The Calculus of Concession: Media ...
Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure.