Mass Communication Theory: Foundations, Ferment, and Future

Mass Communication Theory: Foundations, Ferment, and Future
ISBN-10
049556706X
ISBN-13
9780495567066
Series
Mass Communication Theory
Category
Communication
Pages
400
Language
English
Published
2008-03-01
Publisher
Wadsworth Publishing Company
Author
Baran

Description

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

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