Management of Electronic Media

Description

MANAGEMENT OF ELECTRONIC MEDIA, 4th Edition, International Edition provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.

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Other editions

• 

  Management of Electronic Media

  • 2002
  • - pages
  • Paperback
  • Wadsworth Publishing Company
• 

  Management of Electronic Media

  • 2002
  • 344 pages
  • Paperback
  • Wadsworth Publishing Company

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