Service-Dominant Logic

Service-Dominant Logic
ISBN-10
0521195675
ISBN-13
9780521195676
Category
Business & Economics
Pages
252
Language
English
Published
2014-01-30
Publisher
Cambridge University Press
Authors
Robert F. Lusch, Stephen L. Vargo

Description

The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.

Other editions

Similar books