Service-Dominant Logic
- ISBN-10
- 0521195675
- ISBN-13
- 9780521195676
- Category
- Business & Economics
- Pages
- 252
- Language
- English
- Published
- 2014-01-30
- Publisher
- Cambridge University Press
- Authors
- Robert F. Lusch, Stephen L. Vargo
Description
The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
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- 2014-01-30
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- Ebook
- Cambridge University Press
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