Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns
- ISBN-10
- 0521497809
- ISBN-13
- 9780521497800
- Series
- Serious Money
- Category
- Political Science
- Pages
- 184
- Language
- English
- Published
- 1995-09-29
- Publisher
- Cambridge University Press
- Authors
- Clyde Wilcox, Clifford W. Brown, Lynda W. Powell
Description
This study explores the fundamental differences between direct mail solicitation and personal-solicitation networks, and the influence of candidate resources in nomination campaigns. It is based on surveys and interviews with contributors and campaign fundraising professionals.
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