Broadcast/cable Programming: Strategies and Practices
- ISBN-10
- 0534166628
- ISBN-13
- 9780534166625
- Pages
- 588
- Language
- English
- Published
- 1993
- Publisher
- Wadsworth Publishing Company
- Author
- Susan Tyler Eastman
Description
This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.
