Business
- ISBN-10
- 053847808X
- ISBN-13
- 9780538478083
- Series
- Business
- Category
- Business & Economics
- Pages
- 704
- Language
- English
- Published
- 2011-01-01
- Publisher
- Cengage Learning
- Authors
- William Pride, Robert Hughes, Jack Kapoor
Description
BUSINESS, 11E is a best-selling introductory text featuring an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This edition closely examines cutting-edge topics like the impact of the economic crisis and political climate on business, green and socially responsible business, and sustainability. BUSINESS, 11E delivers on expanded choice, increased engagement and improved outcomes by offering innovative custom and technology options that meet the needs of your course. Increase student engagement and improve outcomes by incorporating one of our digital products into your course: CengageNOW, CourseMate, WebTutor, Interactive Business Plan, MikesBikes Simulation or Course360. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Other editions
-
- 2008-01-09
- 896 pages
- Paperback
- Cengage Learning
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