Marketing
- ISBN-10
- 0538849487
- ISBN-13
- 9780538849487
- Series
- Marketing
- Category
- Marketing
- Pages
- 890
- Language
- English
- Published
- 1996
- Publisher
- Cengage Learning
- Authors
- Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel
Description
Solid mainstream principles text that covers all the basic content, features and ancillaries. Includes examples videos, Signature series cases and integrate learning system.
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