Marketing
- ISBN-10
- 0538870125
- ISBN-13
- 9780538870122
- Series
- Marketing
- Category
- Marketing
- Pages
- 437
- Language
- English
- Published
- 1998
- Authors
- Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel
Description
A comprehensive marketing text organized around the marketing mix, this text is lively, interesting, and filled with student-oriented, current examples. The latest concepts and theories are covered in a practical and contemporary manner. Popular text themes include: Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing.
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