The Power of Why: Breaking Out in a Competitive Marketplace

The Power of Why: Breaking Out in a Competitive Marketplace
ISBN-10
0544026888
ISBN-13
9780544026889
Category
Business & Economics
Pages
181
Language
English
Published
2013
Publisher
Houghton Mifflin Harcourt
Author
C. Richard Weylman

Description

Offers strategies for companies of all sizes to help win and retain customers by practicing buyer-centric thinking that helps to interest and engage the target audience.

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