Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences
- ISBN-10
- 0557285658
- ISBN-13
- 9780557285655
- Category
- Education
- Pages
- 294
- Language
- English
- Published
- 2010
- Publisher
- Lulu.com
- Author
- Drew Davidson
Description
This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927
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