How to Market Tourist Attractions, Festivals and Special Events: A Practical Guide to Maximising Visitor Attendance and Income
- ISBN-10
- 0582102502
- ISBN-13
- 9780582102507
- Category
- Festivals
- Pages
- 142
- Language
- English
- Published
- 1992-01-01
- Publisher
- Longman Publishing Group
- Author
- Bill Richards
Description
"If you are charged with drumming up customers for a tourist attraction or event your job is to ensure that as many people as possible have an enjoyable time. 'How to market tourist attractions, festivals and special events' explains what people are really looking for on a day out or excursion. It offers practical advice on how to meet their expectations, how to achieve visitor satisfaction and how to maximise visitor numbers. The basic principles of planning are set out with supporting control charts and check lists to minimise risks and to guide the first timer, as well as the more experienced promoter and organiser. Guidance to market research, financial planning and pricing, fund raising, using the travel trade, the role of operations in marketing and success monitoring are supported by numerous examples and detailed case histories." - back cover.
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