Iron Editor: How to Save Newspapers from Advocacy Journalism

Iron Editor: How to Save Newspapers from Advocacy Journalism
ISBN-10
0595246370
ISBN-13
9780595246373
Category
Business & Economics
Pages
116
Language
English
Published
2002-08-01
Publisher
iUniverse
Author
Michael A. Raffaele

Description

Advocacy journalism is decimating newspapers. Since Watergate, newspapers have lost touch with the readers by turning into boring, preachy and lifeless publications. Today's editors want to win awards, not connect with readers. As newspaper executives are trying to save the world, they are killing an industry. And fewer readers are relying on newspapers as their primary source of information. Editors around the country are desperately scrambling for answers by turning to conferences, readership studies and surveys for help. But the drastic drop continues. In the IRON EDITOR, author Michael A. Raffaele provides a pull-no-punches analysis of the newspaper industry and offers vital steps needed to boost sales at the newsstands. Raffaele reveals his concept of an ideal editor, the "Iron Editor." Time is running out for editors. The industry is in peril. Only an "Iron Editor" can save it.

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