Contemporary Business Communication
- ISBN-10
- 0618018662
- ISBN-13
- 9780618018666
- Series
- Contemporary Business Communication
- Category
- Business communication
- Pages
- 647
- Language
- English
- Published
- 2001-01-01
- Publisher
- Houghton Mifflin Harcourt (HMH)
- Author
- Scot Ober
Description
Students don't have to be convinced of the need for competent communication skills. By the time they enter business communication classes, students know enough about the business environment to appreciate the critical role communication plays in the contemporary organization; they're also aware of the role communication will play in helping them secure an internship or get a job and be successful at work. To sustain this inherent interest, students need a textbook that is current, fast-paced, and interesting, just like business itself. Thus, a major objective of [the book] is to present comprehensive coverage of real-world concepts in an interesting and lively manner. This edition has been extensively revised to provide students with the skills they need to communicate effectively in the complex and ever-changing contemporary work environment. The revision was based on helpful feedback received from the current users around the country(and, indeed, around the English-speaking world), changes in the discipline, and, especially, changes in the workplace itself. The following discussion highlights the features of this complete learning and teaching system: Business communication-in context--technology-centered--Work-team communication--Spotlights on contemporary issues--The 3Ps (problem, process, and product) model--Annotated models and checklists--basic skills first--Unprecedented instructor support--Additional student support materials.-Pref.
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Other editions
-
- 2005-03
- - pages
- Paperback
- Houghton Mifflin
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