Fundamentals of Contemporary Business Communication: Text with Free Real Deal Upgrade CD-ROM
- ISBN-10
- 0618405453
- ISBN-13
- 9780618405459
- Category
- Business & Economics
- Pages
- 438
- Language
- English
- Published
- 2003-04
- Publisher
- Houghton Mifflin College Division
- Author
- Scot Ober
Description
Fundamentals of Business Communication distills the basic concepts and information from Ober's Contemporary Business Communication and places greater emphasis on grammar and mechanics. This brief text combines the traditional textbook format with a workbook and allows students to immediately test, apply, and reinforce the basics of business communication. Language Arts topics appear in every third chapter to introduce or review basic grammar and mechanics. Activities and end-of-chapter exercises that follow the 3Ps model guide students through the assessment of a problem or a typical business scenario involving effective communication, the process of determining how to respond to the situation, and the final product—such as an email or memo—created in response. Seven Portfolio Projects allow students to demonstrate their communication skills to prospective employers.
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Other editions
-
- 2006-02-15
- 446 pages
- Paperback
- Houghton Mifflin College Division
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