Winning by Design: Technology, Product Design and International Competitiveness

Winning by Design: Technology, Product Design and International Competitiveness
ISBN-10
0631185119
ISBN-13
9780631185116
Category
Business & Economics
Pages
310
Language
English
Published
1992
Publisher
John Wiley & Sons
Authors
Margaret Bruce, Vivien Walsh, Stephen Potter

Description

The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability.

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