From Strangers to Clients: A Practical Guide to Confident, Respectful Marketing, Giving You the Courage to Enrol Clients You Love...
- ISBN-10
- 0648891305
- ISBN-13
- 9780648891307
- Category
- Business & Economics
- Pages
- 186
- Language
- English
- Published
- 2020-11
- Publisher
- Carrie Wallis
- Author
- Carrie Wallis
Description
To all you helping professionals in business for yourself, this book is for you. It is a comprehensive practical guide, full of templates and exercises to help you define and create a client-attraction strategy that will help you to enrol clients. Help professionals - such as coaches, counsellors, therapists, healers, and more - tend to shy away from marketing. We can be reluctant to show our talent and knowledge and, as a result, often end up frustrated with the marketing process, feeling that it is 'sleazy'. We fear being seen as a 'used car' salesman so fail to see the power of marketing and how it can be an extension of our practice. If you first give something of high value to your audience and follow this up with consistently high-quality content, you will be seen as a person to trust and someone your prospects will want to work with.Because I know many fear marketing, I walk you through the necessary steps to find potential clients in the crowded online space and show you how to connect and build rapport, making the path a naturally evolving one so they sign up as a client with you. You will also discover how you can remove some of those self-sabotaging blocks that have held you back from thriving, and finally, you will learn how you can surprise and delight your clients while they are working with you and beyond, turning them into loyal champions for your service who will happily refer their friends and family to you.
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