Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns
- ISBN-10
- 0658001361
- ISBN-13
- 9780658001369
- Category
- Business & Economics
- Pages
- 337
- Language
- English
- Published
- 2001
- Publisher
- McGraw Hill Professional
- Authors
- Robert W. Bly, Michelle Feit, Stevan Roberts
Description
Leading companies consider direct E-mail the answer to the rising costs of producing a traditional printed direct mail package. This comprehensive guide delivers clear instructions on how to create, send, and track the results of an Internet direct-mail package--from selecting products and offers to getting lists, composing E-mail sales letters, fulfilling orders, and measuring the response.
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