Brand New China
- ISBN-10
- 0674044827
- ISBN-13
- 9780674044821
- Series
- Brand New China
- Category
- Business & Economics
- Pages
- 432
- Language
- English
- Published
- 2009-06-30
- Publisher
- Harvard University Press
- Author
- Jing Wang
Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
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Other editions
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- 2010-04-10
- 411 pages
- Paperback
- Harvard University Press
-
- 2010-04-10
- 432 pages
- Ebook
- Harvard University Press
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