Born to Buy: The Commercialized Child and the New Consumer Culture

Born to Buy: The Commercialized Child and the New Consumer Culture
ISBN-10
068487055X
ISBN-13
9780684870557
Category
Advertising and children
Pages
275
Language
English
Published
2004
Publisher
Simon and Schuster
Author
Juliet Schor

Description

Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children.

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