The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality
- ISBN-10
- 0691070717
- ISBN-13
- 9780691070711
- Series
- The Race Card
- Category
- Political Science
- Pages
- 307
- Language
- English
- Published
- 2001-04-09
- Publisher
- Princeton University Press
- Author
- Tali Mendelberg
Description
In the age of equality, politicians cannot prime race with impunity due to a norm of racial equality that prohibits racist speech. Yet incentives to appeal to white voters remain strong. As a result, politicians often resort to more subtle uses of race to win elections. Mendelberg documents the development of this implicit communication across time and measures its impact on society. Drawing on a wide variety of research--including simulated television news experiments, national surveys, a comprehensive content analysis of campaign coverage, and historical inquiry--she analyzes the causes, dynamics, and consequences of racially loaded political communication. She also identifies similarities and differences among communication about race, gender, and sexual orientation in the United States and between communication about race in the United States and ethnicity in Europe, thereby contributing to a more general theory of politics.
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Other editions
-
- 2017-10-09
- 328 pages
- Ebook
- Princeton University Press
-
- 2019-11-19
- 266 pages
- Paperback
- NYU Press
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