Telecommunications: An Introduction to Electronic Media

Telecommunications: An Introduction to Electronic Media
ISBN-10
069708647X
ISBN-13
9780697086471
Series
Telecommunications
Category
Broadcasting
Pages
506
Language
English
Published
1992
Publisher
McGraw-Hill Humanities, Social Sciences & World Languages
Author
Lynne S. Gross

Description

This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners. Telecommunications: An Introduction to Electronic Media, 7/e divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first).

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