Marketing Communications

Marketing Communications
ISBN-10
0702165093
ISBN-13
9780702165092
Series
Marketing Communications
Category
Advertising
Pages
578
Language
English
Published
2004
Publisher
Juta and Company Ltd
Author
Ludi Koekemoer

Description

Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.

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