Mobilising the Audience
- ISBN-10
- 070223205X
- ISBN-13
- 9780702232053
- Category
- Fiction
- Pages
- 380
- Language
- English
- Published
- 2002
- Publisher
- Univ. of Queensland Press
- Authors
- Mark Balnaves, Tom O'Regan, Jason Sternberg
Description
The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a contemporary probe into 'audience-making' and illustrates the ways marketers, producers and governments mobilise an audience. Case studies of Gen X, computer gaming, child audiences.
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