Store Choice, Store Location, and Market Analysis
- ISBN-10
- 0710210906
- ISBN-13
- 9780710210906
- Category
- Consumers' preferences
- Pages
- 358
- Language
- English
- Published
- 1988
Description
This book brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, location and performance assessment.
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