The second edition of The Survey Research Handbook provides the methods and guidelines for conducting practical, economical surveys from start to finish.
Time and again, Mutz dips into a treasure chest of exemplary experiments across the social sciences to illuminate issues of theory. All in all, this is the most intellectually engaging--and engagingly written--work I have read in years.
The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years.