Trademark Law: Protection, Enforcement, and Licensing

Trademark Law: Protection, Enforcement, and Licensing
ISBN-10
0735506493
ISBN-13
9780735506497
Series
Trademark Law
Category
Law
Language
English
Published
1999-01-01
Publisher
Wolters Kluwer
Author
Adam L. Brookman

Description

This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: selecting and adopting trademarks; perfecting, exploiting, and maintaining trademark rights, asserting and defending against trademark claims; and business issues in trademark ownership. You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including trademark selection and adoption -- trademark registration -- trade dress; conducting due diligence -- fair use of the trademarks of others -- enforcement letters -- and more.

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