Strategic Copywriting: How to Create Effective Advertising
- ISBN-10
- 074253068X
- ISBN-13
- 9780742530683
- Category
- Business & Economics
- Pages
- 253
- Language
- English
- Published
- 2005
- Publisher
- Rowman & Littlefield
- Author
- Edd Applegate
Description
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
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Other editions
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- 2015-11-05
- 310 pages
- Ebook
- Rowman & Littlefield
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- 2005
- 253 pages
- Paperback
- Rowman & Littlefield
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