One Billion Customers: Lessons from the Front Lines of Doing Business in China
- ISBN-10
- 074325841X
- ISBN-13
- 9780743258418
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2007-09-04
- Publisher
- Simon and Schuster
- Author
- James McGregor
Description
A blueprint for doing business successfully in the rapidly growing Chinese consumer market shares insight into China's remarkable emergence as a global economic power, the nation's seemingly contradictory business practices, and the experiences of high-profile foreign companies and businesspeople. Reprint. 40,000 first printing.
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Other editions
-
- 2005-10-19
- 336 pages
- Paperback
- Simon and Schuster
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