The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
- ISBN-10
- 0743291263
- ISBN-13
- 9780743291262
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2009-01-06
- Publisher
- Simon and Schuster
- Author
- Phil Rosenzweig
Description
Challenges popular misconceptions about business success in today's world, explaining how experts mistakenly assume that money-making companies naturally prioritize strong leadership and clear strategies as well as high profits. Reprint. 40,000 first printing.
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