Be Creative: Making a Living in the New Culture Industries

Be Creative: Making a Living in the New Culture Industries
ISBN-10
0745656633
ISBN-13
9780745656632
Category
Social Science
Pages
224
Language
English
Published
2018-03-15
Publisher
John Wiley & Sons
Author
Angela McRobbie

Description

In this exciting new book Angela McRobbie charts the‘euphoric’ moment of the new creative economy, as itrose to prominence in the UK during the Blair years, and considersit from the perspective of contemporary experience of economicausterity and uncertainty about work and employment. McRobbie makes some bold arguments about the staging of creativeeconomy as a mode of ‘labour reform’; she proposes thatthe dispositif of creativity is a fine-tuned instrument foracclimatising the expanded, youthful urban middle classes to afuture of work without the raft of entitlements and security whichprevious generations had struggled to win through the post-warperiod of social democratic government. Adopting a cultural studies perspective, McRobbie re-considersresistance as ‘line of flight’ and shows what is atstake in the new politics of culture and creativity. She incisivelyanalyses ‘project working’ as the embodiment of thefuture of work and poses the question as to how people who cometogether on this basis can envisage developing stronger and moreprotective organisations and associations. Scattered throughout thebook are excerpts from interviews with artists, stylists, fashiondesigners, policy-makers, and social entrepreneurs.

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