Direct and Database Marketing
- ISBN-10
- 0749419601
- ISBN-13
- 9780749419608
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 1997
- Publisher
- Kogan Page Publishers
- Author
- Graeme McCorkell
Description
Through examples and case studies, this book demonstrates how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of integrated marketing.
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