The Grocers: The Rise and Rise of the Supermarket Chains

The Grocers: The Rise and Rise of the Supermarket Chains
ISBN-10
0749421916
ISBN-13
9780749421915
Category
Business & Economics
Pages
331
Language
English
Published
1999
Publisher
Kogan Page Publishers
Authors
Geoffrey Randall, Andrew Seth, Andrew Seth Pringle-Pattison

Description

The Grocers is a unique, in-depth examination of the astonishing rise and rise of the major international supermarkets which have led in way in the retailing revolution of the past 20 years. The authors unrivalled access to the top decision-makers in all the leading companies makes the book a 'must read' for anyone in business today, retailers, managers, or students who wish to learn from the companies which have blazed the trail in the area of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels.

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