Innovation: Harnessing Creativity for Business Growth

Innovation: Harnessing Creativity for Business Growth
ISBN-10
0749436271
ISBN-13
9780749436278
Series
Innovation
Category
Business & Economics
Pages
188
Language
English
Published
2003
Publisher
Kogan Page Publishers
Author
Adam Jolly

Description

Innovation, based on research, seeks to find the characteristics and processes which distinguish innovative companies and to provide management tools for inspiring, delivering and commercializing innovative new ideas. It uses case studies to show innovation in practice.

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