Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
- ISBN-10
- 0749438649
- ISBN-13
- 9780749438647
- Series
- Sales Promotion
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2002
- Publisher
- Kogan Page Publishers
- Authors
- Roddy Mullin, Julian Cummins
Description
This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.
Get the book
Other editions
-
- 2010-04-03
- 280 pages
- Paperback
- Kogan Page Publishers
-
- 2008
- 300 pages
- Paperback
- Kogan Page Publishers
-
- 1998
- 268 pages
- Paperback
- Kogan Page
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