Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients
- ISBN-10
- 0749441879
- ISBN-13
- 9780749441876
- Category
- Business & Economics
- Pages
- 329
- Language
- English
- Published
- 2004
- Publisher
- Kogan Page Publishers
- Author
- Peter Cheverton
Description
This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers.
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