Marketing Communications: An Integrated Approach
- ISBN-10
- 0749442654
- ISBN-13
- 9780749442651
- Series
- Marketing Communications
- Category
- Business & Economics
- Pages
- 696
- Language
- English
- Published
- 2004
- Publisher
- Kogan Page Publishers
- Authors
- Paul Russell Smith, Jonathan Taylor
Description
Since it was first published in 1993, Marketing Communications has rapidly established its popularity amongst students and practitioners alike. The author's original and youthful approach is considered a refreshing alternative to the regular stuffy, prescriptive textbooks. This new edition will not disappoint. It's absolutely up-to-the minute with the latest marketing buzz - revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers. Jonathan Taylor contributes fresh insight drawing on his high profile ad agency experience.
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Other editions
-
- 2024-03-03
- 761 pages
- Ebook
- Kogan Page Publishers
-
- 2019-12-03
- 673 pages
- Ebook
- Kogan Page Publishers
-
- 2016-02-03
- 600 pages
- Paperback
- Kogan Page Publishers
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