Brand Royalty: How the World's Top 100 Brands Thrive & Survive
- ISBN-10
- 0749448261
- ISBN-13
- 9780749448264
- Category
- Brand name products
- Pages
- 329
- Language
- English
- Published
- 2006
- Publisher
- Kogan Page Publishers
- Author
- Matt Haig
Description
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
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