Scoring Points
- ISBN-10
- 0749448911
- ISBN-13
- 9780749448912
- Series
- Scoring Points
- Category
- Business & Economics
- Pages
- 289
- Language
- English
- Published
- 2008-08-28
- Publisher
- Kogan Page Publishers
- Author
- Clive Humby
Description
Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco’s spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the lessons learnt.
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Other editions
-
- 2008-08-03
- 304 pages
- Ebook
- Kogan Page Publishers
-
- 2007
- 294 pages
- Paperback
- Kogan Page Publishers
-
- 2005
- 290 pages
- Paperback
- Stanford University Press
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