Profitable Marketing Communications: A Guide to Marketing Return on Investment
- ISBN-10
- 074944942X
- ISBN-13
- 9780749449421
- Category
- Business & Economics
- Pages
- 212
- Language
- English
- Published
- 2007
- Publisher
- Kogan Page Publishers
- Authors
- Antony Young, Lucy Aitken
Description
The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.
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Other editions
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- 2007-03-03
- 226 pages
- Paperback
- Kogan Page Publishers
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