More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to...
- ISBN-10
- 0749455470
- ISBN-13
- 9780749455477
- Category
- Business & Economics
- Pages
- 349
- Language
- English
- Published
- 2009
- Publisher
- Kogan Page
- Authors
- Jay Conrad Levinson, Robert J. Kaden, Gerald Linda
Description
More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.
Get the book
Other editions
-
- 2009-09-03
- 368 pages
- Paperback
- Kogan Page Publishers
Similar books
-
More Guerrilla Marketing Research
By Robert J KadenThis compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques.
-
Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make Money
By Robert J. KadenIs This Book For You?
-
Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
By Robert J KadenGuerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
-
Leading Edge Marketing Research: 21st-Century Tools and Practices
By Robert J. Kaden, Gerald Linda, Melvin PrinceDesigned for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in ...
-
The Guerrilla Marketing Handbook
By Jay Conrad Levinson, Seth GodinThis book will guide marketers into the world of positioning and selling products and services.
-
Guerrilla Marketing Excellence: The 50 Golden Rules for Small-business Success
By Jay Conrad LevinsonOffers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking From the author of the best-selling Guerrilla Marketing series, ...
-
Guerrilla Marketing During Tough Times
By Jay Conrad LevinsonThis treasure-trove of marketing tactics will help readers weather the toughest times with exercises to help them focus their energy on the areas of business they must change.
-
Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work
By Jay Conrad Levinson, Rick Frishman, Michael LarsenGuerrilla Marketing for Writers is packed with proven insights and advice, it details 100 ÒClassified secretsÓ that will help autho
-
Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia
By Alexander L. FattalBrand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens.
-
Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money
By Chris Forbes, Jay Levinson, Frank AdkinsThe Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits.