Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
- ISBN-10
- 0749458593
- ISBN-13
- 9780749458591
- Category
- Business & Economics
- Pages
- 232
- Language
- English
- Published
- 2009-10-03
- Publisher
- Kogan Page Publishers
- Authors
- David Pinder, Cindy Barnes, Helen Blake
Description
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
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