How to Write a Marketing Plan

How to Write a Marketing Plan
ISBN-10
0749467134
ISBN-13
9780749467135
Category
Business & Economics
Pages
192
Language
English
Published
2013-03-03
Publisher
Kogan Page Publishers
Author
John Westwood

Description

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

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